909 E Michigan Street


Sister Cities: The Couture Quickly Rises Along Milwaukee’s Waterfront

The latest installment of the “Sister Cities” series focuses again on Milwaukee, where “The Couture” continues to rise at 909 E Michigan Street. Developed by Barrett Lo Visionary Development, the 44-story mixed-use project will soon be Wisconsin’s fourth tallest building and its tallest primarily residential development. Having now passed the halfway mark, the skyscraper will stand 516 feet tall, slightly taller than The Row Fulton Market as a Chicago height reference.

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Sister Cities: Milwaukee’s Tallest Residential Tower Rises On Lake Michigan

Chicago YIMBY’s Sister Cities series continues as we take a look at the newest building rising to redefine the skyline of Milwaukee. Located at 909 E Michigan Street on the intersection with N Lincoln Memorial Drive in downtown, ‘The Couture’ replaces the previous Downtown Transit Center and is directly across the street from the lakefront and Summerfest grounds. Developer Barrett Lo Visionary Development has been working on the project for a few years with Milwaukee-based RINKA Architecture.

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