Barrett Lo Visionary Development


Sister Cities: The Couture Quickly Rises Along Milwaukee’s Waterfront

The latest installment of the “Sister Cities” series focuses again on Milwaukee, where “The Couture” continues to rise at 909 E Michigan Street. Developed by Barrett Lo Visionary Development, the 44-story mixed-use project will soon be Wisconsin’s fourth tallest building and its tallest primarily residential development. Having now passed the halfway mark, the skyscraper will stand 516 feet tall, slightly taller than The Row Fulton Market as a Chicago height reference.

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