Barrett Lo Visionary Development

Sister Cities: Move-Ins Begin As Construction Wraps Up On The Couture In Milwaukee

Construction is quickly wrapping up on Milwaukee’s newest high-rise The Couture at 909 E Michigan Street in downtown. Located on the intersection with N Lincoln Memorial Drive across from the lakefront and art museum, the building replaced the previous Downtown Transit Center. The project is being led by Barrett Lo Visionary Development with Milwaukee-based RINKA Architecture working on its design.

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Sister Cities: The Couture Quickly Rises Along Milwaukee’s Waterfront

The latest installment of the “Sister Cities” series focuses again on Milwaukee, where “The Couture” continues to rise at 909 E Michigan Street. Developed by Barrett Lo Visionary Development, the 44-story mixed-use project will soon be Wisconsin’s fourth tallest building and its tallest primarily residential development. Having now passed the halfway mark, the skyscraper will stand 516 feet tall, slightly taller than The Row Fulton Market as a Chicago height reference.

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