Plans Revealed For 310 West Huron Street In River North

Rendering of 310 W Huron Street by Pappageorge Haymes

Plans have been officially revealed for a mixed-use development at 310 West Huron Street in River North. The nearly block-long property is bounded by North Orleans Street to the west and North Franklin Street to the east, with the current proposal being the latest in a long string of attempts to develop the site.

PREVIOUS plans for 310 W Huron Street by HPA

Site plan of 310 W Huron Street by Pappageorge Haymes

Previously, a 24-story tower was proposed for the site in 2015. The boxy structure was intended to include 71 high-end condominiums with ground-floor retail; however, it never got off the ground. Now, a new team led by local developer ZSD Corp. is proposing a nine-story low-rise spanning the entire lot, designed by Pappageorge Haymes Partners.

The ground floor will feature two retail spaces along Franklin, a large lobby with a coffee shop in the center, and a series of duplex units on the western end to activate the street front. A portion of the western end of the site is not included in the scope, with a small pocket park planned along Orleans. There will also be 21 parking spaces located along the rear alley.

Floor plans of 310 W Huron Street by Pappageorge Haymes

Though much shorter than the original plan, the new proposal includes significantly more units. In total, the building will contain 149 units, including the aforementioned duplexes, comprised of 48 studios, 85 one-bedrooms, and 16 two-bedroom layouts. Residents will have access to lounges, coworking space, a fitness center, and outdoor areas, with some units featuring private balconies.

Elevations of 310 W Huron Street by Pappageorge Haymes

To break up the building’s massing, the façade will be divided into three distinct treatments, incorporating a mix of black metal siding and brick at the base. At this time, the full project cost is unknown. A zoning approval will be required for the reduced parking and setbacks, and the construction timeline has not yet been disclosed.

Subscribe to YIMBY’s daily e-mail

Follow YIMBYgram for real-time photo updates
Like YIMBY on Facebook
Follow YIMBY’s Twitter for the latest in YIMBYnews

.

28 Comments on "Plans Revealed For 310 West Huron Street In River North"

  1. Very depressing. From the massing, to the facade treatment, to the abysmal floor plans and unit layouts – such a missed opportunity.

    • The design leaves a lot to be desired but what’s wrong with the layouts? Almost every bedroom is on the wall, the kitchens are pretty big for a new construction, and the units include almost all your needs.

      It’s not like “affordable” units skimping out on in-unit laundry.

      • Not quite every bedroom “on the wall”. There are six units per floor which have internal bedrooms with no window. Also, many of the units have a convoluted circulation sequence from entry to the living space or bedroom, squeezing the user directly through the kitchen. You start with a blank slate and come up with this solution?

  2. Completely uninspired.

  3. I take it the aesthetic intent here was to evoke the surrounding early 20th-Century industrial lofts with the massing. I don’t think they really succeeded, but at least it will be better than the surface lot.

  4. better than a parking lot but very uninspiring. Another Minecraft-ian style building.

  5. Ugh. Can’t we do better than that?

    • Richard M Daley | August 5, 2025 at 10:37 pm | Reply

      You want better sir move to new york city Chicago is where the skyscraper was invented buildings should go higher to the sky remember sky is the limit Chicago must do better build nema phase 2, Tribune tower East let’s get to work LETS BUILD THE SPIRE in Fulton market make Chicago great again Chicago should have a Skyscraper For a jail Cook County on California and 26st

  6. I thought pappageorge has had some reasonable designs recently after a bad decade before – I’m thinking the developer cheaped out here

  7. I love it.

    Only thing I would prefer to change is the materials

  8. Le Courvoisier | August 5, 2025 at 9:28 am | Reply

    This is what happens when the developer’s proforma creates the design.

  9. Looks too monolithic and drab, like an ugly dorm. Such a missed opportunity. That metal siding looks cheap, and will not age well.

    Would love to see a warmer, all brick look, with greater variance along the facade.

    • It will probably age very well. Just like all the other “cookie cutter” designs of the 19th and 20th century, you will hate the facade but your grandkids will love it, and your grandkid’s grandkids will fight for its historic preservation.

  10. John Paul Jones | August 5, 2025 at 9:39 am | Reply

    ZSD Corp is moving with great zeal across Chicago. That roof top can be leveraged more and more intentional communication can be rendered on its sustainability options.

  11. John Paul Jones | August 5, 2025 at 9:41 am | Reply

    Quite impressive! More intentional communication can be rendered on its sustainability plans at this location.

  12. Not to say “good design” can’t be done within a reasonable budget but design compromises are frequently unavoidable to make the budget work and raise capital. I’m fine with the brick cladding generally and like the midrise height with the somewhat retro look but agree that the massing needs re-work.

  13. Everything in Chicago now days is built on the cheap-cheap design/cheap materials/cheap looks, which equals more money for the developers.

    • Everything? Also, have you watched construction in other cities in the US? Chicago’s quality of materials is so much higher than most.

      • What other U.S. cities are building isn’t the proper context to analyze what Chicago, a former leader in the architecture space is currently building.

        How much cost would some arches at the base and top to pay homage to neighboring buildings have added? How much would bay windows limit profits? Just those changes and the building would instantly be upgraded and at a minimum would feel familiar and local. This could be built in any decently sized city in the U.S. There’s nothing distinctly Chicago about it in the least.

  14. Awful. This will be a scar on the area that will be with us forever. Terrible design without any redeeming features. I hope it gets shot down in the permitting process.

  15. thud

  16. is this a jail?

  17. I’m baffled by this fashion for dark, midnight facades. Do prospective residents really love them?

  18. It’s ugly but it’s better than nothing I suppose

  19. Love the infill on this lot but this building is hideous, we need ornamtation back especially in river north. Cornices, window hoods, pillars, arches, depth, beauty. This is what people want to live in and by not this lifeless ugly box.

  20. Truth Be Told | August 5, 2025 at 9:29 pm | Reply

    It’s a great project. It doesn’t come close to any of the century old buildings in the area, but looks better than half of the newer ones. And what’s up with people on this forum using “we” so much. Like “We have to do better.” Grow up, losers.

  21. Loved the 2015 design although that was for a different income bracket. They are building for the target market of people that will be willing to pay and live in River North. Ironically it does look like a jail…..

Leave a comment

Your email address will not be published.


*