The Chicago Cubs made progress this week in their bid to install two large corporate logo signs near Wrigley Field, a move aimed at increasing revenue. Approved by the City Council Zoning Committee, the ordinance permits the placement of Coca-Cola and Benjamin Moore signs on buildings adjacent to the ballpark’s bleachers, signaling the team’s strategy to capitalize on advertising opportunities in the area as reported by Crains Chicago.
Rendering of proposed Coca-Cola sign atop the building at 3623 N. Sheffield Ave
A proposed ordinance will allow rooftop signs on properties controlled by the Cubs or their affiliates near Wrigley Field. While it advanced in the Zoning Committee, rooftop property owners have criticized the lack of equal signage opportunities for non-Cubs-affiliated owners.
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